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How To Choose Effective Google Ads Bidding Strategies For My Business?

There is so much more to Google ad bids than the bid. Have you considered other vital factors like ‘audience conversation intent’ or bid adjustments, or even smart bidding? The entire checklist might start feeling like an endless list of factors. But it is truly a simple thing. All you need is the right tools, tricks, and effective strategies. So if you look for which of the following is a core benefit of google ads automated bidding then this article will help you find more in your business.

Keep reading to find out more on the same!

How To Choose Effective Google Ads Bidding Strategies? 

Google ads offer many bidding strategies, all of which have been perfectly tailored for fetching you the best results depending on your needs. It all relies on,

  1. which networks you plan on targeting, or
  2. whether you want more clicks, conversions, views, or impressions.

It is pretty important that you decide on your advertising and campaign goals. This is because, for bidding purposes, you would want to think about five types of goals apart from your campaign settings. These goals are as follows, 

  1. Do you want your audience to take any direct action on your website? In that case, you will have to rely on conversion tracking. Google ads automated bidding will help you do that. 
  2. Do you want traffic on your website? In that case, you will have to rely on prioritizing clicks. CPC or Cost per click bidding will help you do that. 
  3. Do you want to increase brand awareness? In that case, you will have to prioritize impressions. vCPM or cost-per-thousand viewable impressions as a bidding strategy will help you do that. 
  4. Do you want to run video advertisements and increase engagement with its help? In that case, you can rely on either cost-per-thousand impressions or cost-per-view bidding. However, if you aim to increase brand or product consideration, just a CPV bidding strategy would do. 

What Is Automated Bidding? 

With automated bidding, you no longer need to worry about setting performance-oriented goals. Thus, you no longer need to update bids manually for specific keywords and ad groups. Now Google ads set bids automatically depending on the ad’s chance of getting results (conversions or clicks) which can help you achieve specific goals for businesses. 

The benefits of automated bidding are several – saving you from all the unnecessary guesswork, waste of time, and the like. But you must be wondering which of the following is a core benefit of google ads automated bidding?

  • Is the time of essence here? Or 
  • Is it the unnecessary guesswork that you no longer need to do? 

Naturally, the best thing about automated bidding is the guarantee you get in the process. 

Types Of Automated Bidding Strategies:

Once you have defined and set your goals, your next task will be to pick the preferred type of bid strategy. The different types of automated bid strategies are as follows, 

1. Goal: An Increase In Website Visits

The bid strategy, in this case, is as follows,

  • The ‘maximize clicks’ option sets your bid automatically and helps you get a maximum number of bids within your budget. 
  • The ‘maximize clicks’ is a normal strategy either as a part of a single strategy or a portfolio strategy. 

2. Goal: An Increase In Visibility 

The bid strategy, in this case, is as follows, 

  • The ‘target impression share’ option sets your bid automatically with the aim of making your site visible on the top of SERPs or rather anywhere on search engines.
  • The Search Network is the only place where you will find the ‘target impression share’ strategy either as a part of a single strategy or a portfolio strategy. 

3. Goal: An Increase In Conversions With Your Target CPA 

The bid strategy, in this case, is as follows, 

  • The ‘Target CPA’ option sets your bid automatically with the aim of getting you the optimal number of conversions with the help of target cost-per-action, as set by you. 
  • While some conversions might cost you more than your target, others might cost you less. 
  • The ‘target CPA’ is a normal strategy either as a part of a single strategy or a portfolio strategy.

4. Goal: An Increase In Conversions With Your Budget

The bid strategy, in this case, is as follows, 

  • With the help of ‘Maximize conversions’ bidding, you can easily optimize your conversions. 
  • Smart bidding will work towards getting you the maximum number of conversions at your target CPA or cost-per-action. If you do not set your target CPA, then maximize conversions will prioritize spending your entire budget for getting enough conversions. 
  • Although the maximize conversion option prioritizes your preferred area that you want to maximize yet at the same time, it also limits spending on your budget. 

Now that you have an idea about the types of automated bid strategies out there let’s find out how to create an automated bidding strategy!

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Creating An Automated Bidding Strategy: 

You can easily create an automated bidding strategy for either a single or multiple campaigns in the following ways mentioned below. 

  1. Start with any new campaign.
  2. Change or even create from campaign settings.
  3. Create your portfolio strategy with the help of the ‘Shared library “Bid strategies” page.’

Thus, in total, there are twelve diverse types of google ads bidding strategies. They are as follows, 

  1. Target CPA
  2. Target ROAS
  3. Maximize clicks 
  4. Maximize conversions
  5. Maximize conversion value 
  6. Portfolio bid strategy(ies)
  7. Target impression share
  8. Manual CPC or cost per click 
  9. Enhanced CPC or cost per click 
  10. Maximum cost-per-view or CPM
  11. Target cost-per-thousand-impressions or CPM 
  12. Viewable cost-per-thousand-impressions or CRM 

Thus, there’s no point in doing things manually when you can do things automatically. The bid strategies mentioned above can all help in their own way to reach your goals.

Wrapping Up: 

Instead of googling ‘which of the following is a core benefit of google ads automated bidding?’ work towards defining your goals. Check out what your business needs – are you going after visibility or brand awareness or conversions and the like? Find out what your business needs and set goals accordingly. 

Thus, now that you have understood how google ad bids work, figuring out how to make the most of your google ads budget will not be as complex a task as you had imagined initially. So what are you waiting for? Find out which strategy works the best for you, and don’t forget to let us know in the comments below about your thoughts on the same!

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