Mobile indexing has caught the attention of SEO services in Lahore professionals over the past two years. And the conversation of experts has intensified as Google moves forward to make the web more mobile-friendly.
Mobile indexing marks a major change in Google’s guidelines for SEO Services In Lahore professionals and website owners. This raises a lot of questions for website owners and experts. What are the consequences of mobile crawling? How does this affect a site’s indexing and search ranking?
To get a clear idea of what Google is trying to do, first, understand the indexing and ranking process.
Indexing and sorting For SEO Services In Lahore
I try to be as simple as possible. So when you crawl your site, search engine crawlers crawl your site to read and store information on your site. Usually, a search engine stores all the information about your site in its registry, like a directory.
Now comparing the crawling order is the whole process of crawling the site. Here the search engine uses the information stored in your site’s registry to rank you on search result pages. SEO Services in Lahore rank you based on the quality and relevance of your content to your search queries.
In other words, indexing is a base you can’t rank without.
Mobile exploration is exactly as it says, it’s exploration. This is just a change to Google’s indexing policy, but a significant change where your mobile site is a priority for indexing. This does not mean that your desktop version is completely ignored, but it is not the main version of your site.
This is unlikely to have a significant impact on your site, as your site only wants to index the mobile version of it. This issue can only occur if your mobile version is not on top of your desktop version, there is less content in the mobile version, or the videos and photos are not in the mobile version, it can harm your slots.
Why is Google moving toward mobile crawling?
Well, that’s easy, because Google’s attention needs to turn in that direction due to increasing mobile traffic. Most users who surf the internet are mobile users, and if you track traffic to your site, you’ll see more traffic than Googlebot on your smartphone. Google will inevitably encourage website owners to switch to mobile-friendly versions of their sites.
No need to panic, I must tell you why. First, Google is in the testing phase of this process and it goes through it slowly and carefully, but only sites that Google considers ready for this change will devour this tablet.
Second, if you have the real-time version, it won’t affect your business or location too much, because your website is faster and faster than the desktop version. If so, you probably don’t need to worry.
Keep your mobile website easy to optimize and working.
What to do with their mobile website?
If your website has a mandatory mobile version, you need to check something.
Make sure your site has the same or similar quality content and keywords. Note that if you have photos or videos in the desktop version, they should also be in the mobile version. This is a perfect consumer experience.
The same goes for meta titles and descriptions for your site – they may be the same or similar to the desktop version.
Make sure the mobile version of your site includes your social features in the desktop version.
Also note that the mobile version includes all the Sitemap links for your site in the table.
Structured content should be the same in the mobile and desktop versions of your site, but don’t add unnecessary content to structured content.
What if my mobile version doesn’t work or I don’t have a mobile version for my site?
First, you need to understand that the status of your desktop version will not stop, because the desktop version is still used by some users. However, if the mobile version of your site does not work, you will receive a higher ranking. To stay out of the queue, responsive and mobile websites are becoming more popular.
If you don’t have a mobile version yet, I recommend getting it. Google already requires a mobile site from website owners, which was a huge investment. So if you don’t have it now, you’re still struggling to rank your site. The lack of responsive websites on mobile devices puts you at the top of the list, with websites with a mobile version getting the highest rankings.
Does Google use the mobile version to rank my site?
Usually, Google first indexes your mobile version, which means that Google gives the mobile version of your site an important share, as I mentioned earlier. With that in mind, your desktop version will always have value, especially if you only have the desktop version where I recommend getting the mobile-sensitive version.
The only thing is that you can get different results between your desktop and mobile search. But that doesn’t mean you don’t think about your desktop version. You should work just as well in both versions.