“Custom Packaging is packaging that is perfectly tailored from scratch around a company’s specific desires, instead of using a standard or pre-made box that a product might fit inside.”
Whether you are in the midst of a brand-new packaging business or you’ve been in business for some time, there are some common mistakes you should avoid.
Using Too Much Or Too Little Custom Packaging
Using too much or too little custom packaging for your e-Commerce products can make customers frustrated and even damaged. It can also affect your brand reputation.
If you don’t have retail packaging boxes for your products, you might need to consult someone who has experience with packaging boxes. If you’re just starting out in the packaging business, you might not know what type of packaging you should be using. You might have ideas in mind, but you might also need some help.
A lot of eCommerce sellers overpack their products, which can cause damage to the items inside. It can also lead to customers returning products. The last thing you want is to risk damaging your brand by providing poor packaging for your products.
Using too much packaging can also make your shipping costs go up. You may have to pay for a higher shipping rate to protect the items you’re sending. In addition, you don’t want to waste materials by re-packaging items. This can be a costly mistake to fix.
A common packaging mistake is using cardboard-backed envelopes. If you’re shipping a delicate item, you might want to use a double-walled cardboard box instead.
Packaging is a crucial part of a product’s presentation. It must be simple and secure, and it should have enough room for the items inside. If your packaging is too big or too small, customers might not be able to open it easily.
Many companies continue to make packaging mistakes, even after starting up their businesses. You don’t have to be a perfect packager, but it’s important to use high-quality materials, and make sure your packaging is easy to use.
Ignoring The Branding On Packaging
Considering the vast sea of online competition, small business owners are challenged to come up with an eye-catching logo, compelling content, and the proper etiquette to boot. As such, many will be showcasing their best and brightest. The enviable may be aplenty.
A few are able to entrust the bulk of their efforts to a capable and apex-worthy staff. Among the best, the most laudable among them is the CEO. The other fliers aspire to prove themselves among the best and brightest in their sphere of influence.
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.”
Not Leveraging Eco-Friendly Packaging
Choosing eco-friendly custom packaging may be one of the most challenging things for brands. The best option is to start off simple and design the packaging in a way that is both convenient and environmentally friendly. Then, add personal flair to the packaging, if desired.
Packaging can be a complicated business, and some brands will choose to skip a lot of details on the labels. Others will assume that the customer has a good understanding of what the product is and will skip the illustrations or instructions. This can be disastrous because it reflects poorly on the brand.
There are several packaging materials that are bad for the environment, such as plastic. However, other options are better. For example, some companies are starting to use fungus-based packing materials. They are also trying to make more sustainable polymers, and may even be working on new sorting machines to help recycle products.
Consumers are increasingly aware of the environmental and social impacts of their purchases, and they are willing to pay more for products that help protect the environment. However, many companies continue to commit packaging mistakes.
These mistakes can negatively affect the image of the brand and can cost the company money. Choosing eco-friendly packaging can help avoid these mistakes and set the company up for success. Using sustainable packaging can also reduce shipping costs and make the shipping process more efficient. It can also help prevent the creation of additional waste. It is also possible to compost materials that are made from sustainable packing materials.
If you are looking to start your own packaging business, make sure to avoid these common mistakes. If you follow these tips, you’ll be on your way to a successful business.
Lacking Boxes That Are Standard In Size
Getting boxes that are standard in size is crucial when starting a custom packaging business. The box’s size plays a big role in the shipping costs, and how your contents are packed safely.
Large retailers like Target and Walmart have a variety of boxes to choose from, and you can find boxes at your local dollar store. But, how do you know which size is best for your packaging needs? Here are a few tips to choose the right box for your business.
For example, if you need a box for a 10” x 6” x 3.75” package, you would probably need a box that is 0.2 cubic feet in size, or more. This is because USPS uses cubic rates, and the larger the package, the more you will pay in shipping costs.
But, you also need to consider the weight and size of your package.
“People don’t buy what you do, they buy why you do it.”
If you need a box for a sweet assortment of candy, you may need a two-piece box, which includes a tray and a lid. This type of box is especially useful for luxury goods and products that require special packaging. These boxes are often die-cut fiberboard pieces, which are folded and scored to ensure that your products are positioned away from the box walls.
For items that require a lot of protection, you may want to consider using a tube, which is a sheet of combined boards folded to form a multi-sided structure.
This will provide compression strength, as well as protection from bumps and knocks. You can also add custom inserts to these boxes if you want.