SEO for E-commerce | E-Commerce SEO strategy | NMP

What is SEO for E – commerce & how to do it to rank on top?

If you want your website to get more traffic and your E-commerce website to rank on top of SERP then SEO for E-commerce is a thing that you should do. But for this, it is very important to have a good E-commerce SEO strategy. In this blog, you will know ecommerce seo best practices which will help you a lot to rank your E-commerce websites. 

Why Do we need SEO for E-commerce

The internet has changed the way we shop. It’s no longer a matter of going to a store, finding what you want, and then paying for it. Now, we can browse for hours on our computers or mobile devices and then make a purchase with the click of a button.

SEO has been a boom for an e-commerce industry that is now worth about $2 trillion, and it’s not going anywhere. The reason why SEO for E-commerce is essential is that it gives your company a competitive edge over the other companies in the market. And if you don’t have SEO, you don’t have anything.

If you want to be successful in the E-commerce industry, you have to pay more attention to SEO than other things.  So that your customers just type the name of products or services and click on your webpage (if ranking) Instead of having customers manually search your website and buy the product. 

Best E-commerce SEO strategy 

Here is the SEO strategy for your E-commerce site and how to do it right. 

1. Home page and category pages are Important 

The home page is the most important page on an e-commerce website. It’s where customers will find the most relevant information about the brand and its products. 

The category pages are also important for both customers and search engines because they help customers find what they want and help search engines to better understand the site’s content.

If you are trying to rank a Home page so the broad match keywords related to our brands, our websites, and our category will be targeted on home page. 

For example, We sell kid’s wear and we are trying to SEO for our E-commerce website which is about kid’s wear so we will target kids wear related keywords on our home page. 

And then for ranking our category pages, we will use keywords like “kid wear for male” and “kid wear for female” that will specify your category. 


2. Architecture of the website: Site hierarchy/ user navigation matters

The architecture of a website is the structure and organization of its pages, which are determined by the navigation. A website’s architecture also determines how easily users can find what they are looking for.

Website design is an essential part of any Seo strategy whether we are doing SEO for E-commerce or any other website.  The design should be attractive, easy to use and provide a good user experience overall.

A good website design will not only make your site easier to navigate but will also have a positive impact on your search engine optimization (SEO) ranking.

3. Keyword research process – Understanding the buyer’s intent is important

Keyword research is a crucial step in the SEO process. Keywords are what people type into search engines when they are looking for information on a topic.

Keyword research is the process of understanding what people type into search engines when they are looking for information on a topic.

The first step in keyword research is to identify the intent behind the keywords.

It is important to understand what people need, want, or desire so that you can create content that answers their questions or fulfills their needs and wants.

This will help you rank higher in search engine results pages (SERPs) and increase your website traffic.

4. Complete optimization of product images 

For a long time, the use of product images has been increasing in e-commerce. This is because they are a great way to get customers to shop from your site.

Product images are one of the most important parts of an e-commerce website. They can make or break the conversion rates for a store and hence it is important that they are optimized well. 

There are many things that need to be considered while optimizing product images for SEO purposes. The size, file type, metadata, and captions should be optimized so that they can rank higher on search engine result pages (SERPs).

5. UGC matters / Testimonials

UGC matters because it is an indication of the quality of a product. It is also a way to build trust with customers and increase brand loyalty.

Testimonials are important for E-commerce because they create trust between the customer and the company. They also help in building a personal connection with the customer, which increases sales.

Reviews, comments, and ratings are the most valuable things which define good User-generated content. Google Considers such content to be very valuable on which users engage more and more. 


This process goes like this: Suppose a user comments on the content of your website (engaged with your content). That comment gets added to your website as new content. The search engine notices this activity and your website benefits in SEO ranking. 


6. Website architecture 

Website architecture is the way you lay out your website. It is important to have a good website architecture in order to get a good SEO ranking. A well-structured website architecture that can be optimized by Google and other search engines will provide great results to your business. The following article will give you some tips on how to put together a good website architecture, which in turn will help your business get more traffic, sales, and leads without spending much on advertising.

The following are some of the best practices that can help you in building a better website:

– Be sure to use an appropriate page title

– Make sure that your content is relevant and has enough keywords

– Use headers, headings, and subheadings for better readability

– Include images with alt tags

7. Conversion optimization is as important as SEO optimization 

Conversion optimization is the process of improving the rate at which visitors to a website or a particular page on that site turn into customers.

Conversion optimization has become an integral part of the SEO process. It is important to optimize your website for conversions because it will help you rank higher in search engine results pages (SERPs). 


The reason for this is that Google considers conversion optimization as a ranking factor.  


In order to rank higher in SERPs, you need to have a good conversion rate. This means that your visitors are converting into customers and not just visitors or traffic. 

8. Engaging product titles and description 

An engaging product title and description is the key to success for any E-commerce business. It can help increase your search engine ranking, conversion rate and improve customer experience.

If you are selling a product on an online marketplace, you need to have a catchy title that will make people click on it. You also need to have a compelling description that will convince them to buy the product.

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